CARSTAR, North America’s premier network of independently-owned collision repair facilities, is continuing to build upon its network of collision repair facilities based in auto dealerships throughout the U.S. and Canada.
This trend is expected to continue in the coming years, as dealership owners look to improve their collision repair facility performance and profitability. Today, nearly two of every five franchised dealerships operate collision repair centers, the National Automobile Dealers Association reports.
At the 2020 National Automobile Dealers Association (NADA) show, held February 14-17, 2020, at the Las Vegas Convention Center, CARSTAR will have an opportunity to showcase its powerful resources from auto dealers from around the world. CARSTAR will exhibit in the North Hall, Booth No. 6467N.
“As automobile dealerships focus on driving their sales and profitability in the very competitive new and used car market, they are looking for other dealership services to build their business,” said Dean Fisher, president of CARSTAR. “The Fixed Operations department, and particularly the collision repair services, represent a great opportunity for improved efficiencies and performance. However, most dealerships don’t have the resources to focus on building insurance business, maintaining the latest repair certifications, participate in new training, and marketing their services.
“That’s where CARSTAR comes in,” Fisher said. “We’ve created very dynamic partnerships with automobile dealerships that combine the local dealer’s brand name with CARSTAR’s proprietary operating procedures, insurance relationships and training programs. This allows CARSTAR to help deliver best-in-class KPI performance and the highest-quality repairs, while the dealership can focus on selling vehicles. That high-quality repair and customer service experience also helps the dealership retain customer loyalty for future vehicle purchases.”
Over the past year, a number of dealership-based collision repair centers looked beyond their local resources for more support in their growing businesses. Their goal – retain their independent ownership and generations of family involvement but complement their current platform with new opportunities for growth.
“We needed to be able to compete on a scale with the consolidators while still maintaining our presence in our community,” said Jon Davidson, who operates three CARSTAR Davidson locations at his family’s auto dealerships in upstate New York. “We had a stable, good operation with three collision repair facilities, but we knew we needed more resources. With multiple locations, the metrics became complicated, and we needed more transparency and analytics to understand and improve our performance. We also needed to take our insurance relationships to new level and solid metrics are essential to that.”
Davidson chose CARSTAR as his path to success after learning about the company from his paint partner.
“Being a franchise partner with a company like CARSTAR keeps this business in our family and provides the operational expertise we need to continue to succeed for the next generation,” noted Davidson. “As the industry evolves, we couldn’t keep running the collision repair business like we had been for decades. It required an innovative new approach that allows us to take our operations to new levels, succeed with our DRP relationships and continue providing the excellent customer service that has been a hallmark of our family’s business.”
CARSTAR is North America’s premier network of independently owned collision repair facilities with more than 700 locations in 35 states and 10 Canadian provinces. A part of the Driven Brands family of automotive aftermarket franchise brands, CARSTAR delivers national scale, premier vehicle repairs, repeatable outcomes and the industry’s highest customer satisfaction ratings. Celebrating its 30th anniversary this year, CARSTAR has maintained its commitment to give back to the communities it serves through a variety of fundraising initiatives, including raising over $4 million for Cystic Fibrosis Canada, and has made fighting cystic fibrosis its cause, North American wide. For more information visit www.carstar.com and www.carstar.ca and follow on Facebook, twitter and LinkedIn. CARSTAR is actively seeking new franchise partners and interested parties should contact 844-906-9764 or visit www.carstarfranchise.com.